Mucinex Sickwear

Clothes designed to help you feel better

Can what you wear help you feel better?

Mucinex was looking to expand their brand into the wellness category, reach younger audiences, and establish a re-vamped DTC presence.

In order to do this, we partnered with fashion designers to build clothing based in the science of helping you feel better — think: built-in aromatherapy, neck support, and anti-microbial pockets for tissues.

We launched the collection in a YouTube livestream fashion show in the middle of fashion month — and just in time for cold and flu season — with influencers like Chishelle Lim.

The collection sold out within 24 hours, and Mucinex had its largest day of online sales in its history.

Awards:

D&AD Wood Pencil

Fast Company World Changing Idea

Cannes Lions Shortlist